Maidenhead Case Study: Somersby Crescent

46 Somersby Crescent, Maidenhead

Property Overview

46 Somersby Crescent, nestled in the picturesque Ockwells Park, is a captivating 3-bedroom link-detached property. Priced at £435,000, this home offers an ideal blend of tranquillity and accessibility to Maidenhead Town Centre, making it an attractive proposition for various buyer demographics.

Unique Selling Points of Property

No Chain: Facilitating a seamless transaction for prospective buyers, particularly appealing to first-time buyers, families, and those with renovation skills.

Proximity to Ockwells Park and Maidenhead Town Centre: Enhancing the lifestyle appeal, attracting families and young professionals seeking recreational amenities and urban convenience.

Link Detached: Offering the advantages of detached living with the added convenience of being part of a community.

Target Market

Targets a diverse audience, the property is positioned for first-time buyers, those with renovation skills, and families, aligning with the varied demographics in Maidenhead.

Marketing Strategies

The marketing campaign for 46 Somersby Crescent began with a proactive "Beat the portals" approach, providing potential buyers with insights into the property's unique features and the owner's situation. The official launch on social media, accompanied by a compelling video presentation, generated significant interest.

Challenges and Solutions

The property faced the challenge of a busy dual carriageway behind it. To address this, the property was appropriately priced, ensuring transparency about the potential noise impact for interested buyers.

Interaction with the Seller

Communication with the seller primarily occurred through WhatsApp, providing a convenient and efficient means of staying connected during the sale. This approach accommodated the owner's schedule.

Buyer Profile

A young couple from Slough, tired of renting and eager to own a freehold property. The appeal of Maidenhead over Slough further solidified their decision.

Key Factors for Closing the Sale

The success of the sale hinged on choosing the correct buyer from the open house, with multiple offers and strong interest. This highlights the importance of understanding the buyer pool and selecting the most suitable candidate for a smooth transaction.

Feedback from Buyer and Seller

While the transaction was successful, feedback highlighted the importance of selecting the right solicitor. Opting for a less busy solicitor could have expedited the process by six weeks.

Testimonial from Seller

"Prompt attention was given to our instructions and a very successful open days were arranged. Stuart kept us regularly updated with the sales process and was always available when we wanted to speak with him. We highly recommend Stuart (Avocado) and pleased that we chose Stuart to sell our home."

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Stuart Bock