Amersham Case Study: The Row

6 The Row, Winchmore Hill, Amersham

Property Overview

6 The Row, a 3-bedroom cottage in Winchmore Hill, Amersham, entered the market with a price of £550,000.

Unique Selling Points of Property

Huge Garden: Offering a spacious outdoor retreat, a valuable feature for potential buyers.

Character Features: Highlighting the charm and distinctive qualities of the cottage.

Ensuite: Providing an additional convenience and modern amenity.

Target Market

The property strategically targeted young professionals, aligning with the unique features and character of the cottage.

Marketing Strategies

Michael took over the marketing of the property from another agent and recognised the need for improved visuals. Utilising a drone and the latest computer software, the agent produced high-quality marketing materials, leading to the successful sale in just one viewing.

Challenges and Solutions

A significant challenge was the low ceilings characteristic of an old cottage. To overcome this, Michael focused on marketing and selling to the right buyer who would appreciate and embrace the unique features of the property.

Interaction with the Seller

Michael’s interaction with the sellers began when they initially listed their house with another agent. Dissatisfied with the marketing approach, the sellers sought advice and assistance  after a few weeks.

Buyer Profile

The buyers were a young professional couple working in London several times a week. Their priorities included access to the train station and the ability to work from home in a quiet village setting.

Key Factors for Closing the Sale

Michaels experience in selling old, 'quirky' cottages was identified as a key factor contributing to the successful closure of the sale. Understanding the specific needs and preferences of buyers for such properties played a crucial role.

Feedback from Buyer and Seller

Michael received positive feedback from the buyers, acknowledging his constant availability, communication, and support throughout the entire process. The extended period between the offer and moving date required continuous attention to both buyer and seller to ensure commitment.

Testimonial from Buyer

"Michael was great from start to finish across the whole process. He was constantly available on the phone and kept us updated throughout. I would definitely recommend using Michael to either buy or sell a property. Thank you Michael!"

If you're thinking of moving and would like to book a valuation, get in touch here. We'd love to help!

Michael Childs