Stevenage Case Study: Cromwell Road

33 Cromwell Road, Stevenage

Property Overview

33 Cromwell Road, a semi-detached property in Stevenage, was listed at a competitive price of £475,000.

Unique Selling Points of Property

Kerb Appeal: Attracting potential buyers with an first impression.

Off-Street Parking + Garage: Providing practicality and convenience.

Close Proximity to Ashtree Primary School: Its 0.4-mile distance is particularly appealing to families with school-age children.

Target Market

The property strategically targeted families and individuals seeking to downsize.

Marketing Strategies

The property was marketed through a block viewing day, alongside boosted social media exposure and an initial "Beat the Portals" strategy.

Challenges and Solutions

The property had previously been on the market with another agent for three months, presenting a challenge. This was addressed by setting a realistic and competitive price, which set the property apart from its previous listing.

Interaction with the Seller

Initial interaction with the seller involved managing high expectations due to previous overpromising by other agents. Trust was built through effective marketing, a flurry of viewings, and transparent communication. I refrained from making unrealistic promises, earning the seller's trust.

Buyer Profile

The buyer was a local woman seeking more space and feeling frustrated with past experiences in the industry. She had experienced disappointments from sellers and lacked trust in the UK housing market.

Key Factors for Closing the Sale

A key factor contributing to the rapid sale was the Ricky’s approach of having the buyer encounter other viewers, demonstrating genuine interest in the home. This dynamic approach added a sense of urgency and authenticity.

Lessons Learned and Future Applications

A valuable lesson learned was the significance of having the same solicitor for both buyer and seller. Streamlined communication proved incredibly valuable in facilitating a smoother transaction.

Feedback from Buyer and Seller

Testimonial from Seller

"I'm thrilled to share my positive experience with Avocado Property! Their excellent communication stood out, and my house, which had lingered on the market for months with another agent, sold within a week. The process was incredibly smooth, and I appreciated the personal touch throughout. I highly recommend Avocado Property to anyone selling their house."

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Ricky Veale