Shinfield Case Study: Piggott Road

Success-story

29 Piggott Road, Shinfield

Property Overview

29 Piggott Road, a 4-bedroom detached property in Shinfield Meadows, came onto the market with a competitive price of £550,000.

Unique Selling Points of Property

  1. Stunning Kitchen/Breakfast Area: Showcasing a standout feature that appeals to potential buyers.
  2. Spacious Garage: Providing practical space and storage options.
  3. Well-Proportioned Bedrooms: Highlighting the comfort and liveability of the property.

Target Market

The property strategically targeted families, aligning with the family-oriented nature of the estate.

Marketing Strategies

The property was marketed through a comprehensive social media campaign and an open house event.

Challenges and Solutions

A potential challenge was the smaller-than-average size of the garden. This challenge was addressed by being open and honest with potential buyers before viewings, setting clear expectations about the property.

Interaction with the Seller

A strong relationship was established with the seller, defining clear goals and successfully meeting them. The seller's expectation was to be moved out by January with a solid buyer. Communication played a crucial role, with a WhatsApp group established for seamless communication.

Buyer Profile

The buyers were a family looking to relocate to the area, and they had no property to sell. This aligned with the family-centric nature of the neighbourhood.

Key Factors for Closing the Sale

The key factors that contributed to closing the sale included working within the agreed timescales and maintaining honesty and transparency throughout the process. Both the buyer and seller were open and honest from the start, facilitating a smooth and efficient transaction.

Lessons Learned and Future Applications

This property highlighted the importance of managing expectations and being transparent about potential drawbacks, such as a smaller garden. Additionally, the success of the WhatsApp group emphasised the value of effective communication throughout the process.

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Dan & Neil

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