Farnborough Case Study: Shepherds Walk

61 Shepherds Walk, Farnborough

Property Overview

61 Shepherds Walk, a 3-bedroom mid-terrace family home in Farnborough, was introduced to the market with an appealing price tag of £350,000.

Unique Selling Points of Property

Attractive Pricing and Motivated Sellers: A compelling combination, making the property more appealing to potential buyers.

Location for Schools & Hawley Woods: Catering to families seeking a convenient location with access to educational institutions and natural amenities.

Driveway Parking: A practical and sought-after feature for convenience and ease of living.

Target Market

The property was strategically targeted towards families, aligning with the family-friendly features and the overall appeal of the home.

Marketing Strategies

The property was marketed through various channels, including social media, beating the portals, and utilising AI via Lifesycle. The property secured a successful sale on the first viewing, showcasing the effectiveness of the marketing efforts.

Challenges and Solutions

A significant challenge emerged when the vendor changed their purchase a few weeks into the process, leading to a relatively long chain. To overcome this, proactive communication and negotiation were employed to ensure the smooth progression of the transaction.

Interaction with the Seller

The interaction with the seller was characterised by a positive relationship from the beginning. The owners had previously struggled to sell with another agent for several months, and the expectations were well-managed with an understanding of the challenges faced earlier.

Buyer Profile

The buyer was a good fit, representing a nice family. Their quick decision-making and effective communication played a crucial role in the swift progression of the sale.

Key Factors for Closing the Sale

The key factors contributing to the successful closure of the sale were the favourable position of the buyer and the speed at which the transaction progressed. The buyer's commitment and efficient communication were instrumental in the overall success.

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Chris & Stephen