Crowthorne Case Study: Swords Drive

Mr & Mrs D, the proud owners of the residence at Swords Drive, embarked on their journey to sell their property with the goal of upsizing. Situated in the esteemed Oakham Park in Crowthorne, their home reflects the high standard of constructions prevalent in this area. Given the popularity and demand for homes in Oakham Park, the property's sale was managed uniquely.

Property Location & Description

Oakham Park in Crowthorne holds a special place for many, including the estate agents responsible for the sale. Homes in this vicinity are known for their superior build quality and are consistently in demand. Swords Drive, owned by Mr & Mrs D, was no exception. The description provided indicates the high standard of the residence and its potential appeal to prospective buyers.

The Selling Strategy

• With the property's appeal and location in mind, an Avo Open House was the chosen method of showcasing the home. The agents took special measures to ensure the success of this sale:
• A tailored marketing campaign was crafted specifically for the property.
• The property's launch spanned both social media platforms and traditional property portals.
• Clients had the unique advantage of dealing directly with the business owner throughout the entire sales process.
• The strategy included back-to-back viewings, all executed within a single weekend.
• The outcome? The property was Sold Subject To Contract (SSTC) during the very first weekend of marketing.

Key Stats

• Listing Date: 14th March
• Viewings: 7 viewings in the first week, culminating in a total of 14 viewings.
• Offers: The property attracted 2 offers.
• Accepted Offer: An offer just below the asking price was accepted three weeks post the property's listing.
• Completion Date: 18th July

Conclusion

The sale of Swords Drive, owned by Mr & Mrs D, serves as a testament to the strategic approach taken by the estate agents and the intrinsic appeal of the property. With its location in Oakham Park and the bespoke marketing tactics employed, it was no surprise that the residence found its new owners promptly. As Mr & Mrs D set forth on their new journey in a larger home, the new owners are bound to enjoy the charm and quality that Swords Drive offers.

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Will & Mike