Bracknell Case Study: Stratfield

23 Stratfield, Bracknell

23 Stratfield, a cleverly extended 4-bedroom detached house in Bracknell, entered the market with a price of £700,000, this property appealed primarily to families and young professionals.

Unique Selling Points of Property

1. Clever Extension with Bi-Fold Doors: Offering a modern and spacious feel, creating a seamless connection between indoor and outdoor living.
2. Quiet Cul-de-Sac Location in Wooden Hill: Providing a peaceful and secure environment, ideal for families or those seeking tranquillity.
3. High Standard of Finish: Attracting buyers with a taste for quality, showcasing the property's superior craftsmanship and attention to detail.

Target Market

Strategically positioned for families and young professionals, the property aimed to meet the needs of those seeking a well-finished and conveniently located home.

Marketing Strategies

The property was marketed through various channels, including open houses, social media, beating the portals, and leveraging AI via Lifesycle. This strategy ensured maximum exposure to potential buyers.

Challenges and Solutions

No significant challenges were encountered during the sale, making it a straightforward transaction. The absence of complications can be attributed to effective marketing, a well-maintained property, and a responsive approach to potential issues.

Interaction with the Seller

The relationship with the seller was built on trust and effective communication. Using WhatsApp as the primary communication channel, the seller's expectations were met seamlessly. The fact that the sellers were previous clients added an extra layer of familiarity and trust to the process.

Buyer Profile

The buyers were a couple with no property to sell, seeking a family home within the local area. Their straightforward requirements made the transaction smoother.

Key Factors for Closing the Sale

The property generated substantial interest, resulting in multiple offers. The buyers who secured the house were in the best position, and a sale was agreed at the full asking price. This emphasises the importance of attracting multiple interested parties and selecting the most favourable offer.

Feedback from Buyer and Seller

Feedback from both buyer and seller was positive, emphasising effective communication and successful resolution of issues raised during the survey. The ability to address concerns promptly and maintain transparent communication contributed to a positive experience for both parties.

Lessons Learned and Future Applications

The experience highlighted the importance of thorough communication and responsiveness. Resolving survey-related issues promptly demonstrated a commitment to the buyer's satisfaction and showcased the expertise in handling potential challenges.

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Matt & Sanjay