Shinfield Case Study: Hawthorn

Welcome to 11 Hawthorn, a modern and well-presented 4-bedroom end-of-terrace home in Shinfield, entered the market with a price tag of £475,000.

Unique Selling Points of Property

1. Converted Garage to Office Space
2. No Work to Do - Modern and Well Presented
3. Access to Shinfield Studios and M4

#howithappened

Our targeted demographic for this property was diverse however we strategically targeted families and investors looking to rent rooms individually, showcasing its versatility for different buyer profiles.

11 Hawthorn took a different route to market by utilising Pattinson Auctions, a distinctive approach that provided a platform for a swift and transparent sale. This method resulted in a straightforward process. The seller was a previous client, found himself in a financial predicament needing a quick sale. The decision to use the auction route was a strategic move to address the urgency and secure a prompt resolution.

The sale faced no significant challenges, benefiting from a direct and uncomplicated process inherent to auctions. The property was marketed, received an asking price offer within two weeks, and swiftly proceeded to exchange and completion.

How did we close the sale?

The pivotal factor contributing to the success of the sale was the speed of the process. Within a week of accepting the offer, the exchange took place, culminating in completion a month later, showcasing the efficiency of the auction method.

The negotiation process showcased the importance of standing firm on the property's value. The buyer attempted to negotiate aggressively, but the strategic approach of not compromising on the price ensured the vendor received the deserved value for the property. The vendor was pleased with the outcome, highlighting the importance of confidence in negotiation tactics.

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Ben & Thomas