Bourne End Case Study | Cliffords Way

Welcome to 24 Cliffords Way, a 4-bedroom semi-detached property located in a desirable cul-de-sac close to Bourne End village centre. Priced at £550,000.

Unique Selling Points of Property

  1. Prime Location in a Cul-de-Sac Close to Village Centre
  2. Competitively Priced for the Area
  3. Heavily Extended

#HowItHappened 

24 Cliffords Way was marketed to families looking to move into the area, especially those who would have priced out if this property was in the best condition.

Our marketing strategy emphasised the prime location and access to Bourne End and The River Thames through targeted social media campaigns. An open house event was held to facilitate viewings and generate interest.

One challnege encountered was that although the house had been extended, it was a poorly executed extension from decades ago. Despite this, we highlighted the property's potential and prime location.

Interaction with the sellers involved educating the family on the realistic market value and the benefits of changing to Avocado property as their agents. The house had previously been marketed for 10 months by a high street agent at an overvalued price, resulting in little interest. Convincing the family to adjust the price and switch agents was initially challenging, but ultimately necessary for a successful sale.

We were able to find the perfect buyers for this property, a family from a few miles outside of Bourne End who were delighted to secure a property in the village despite the need for some work. They committed to making it their family home for decades, which resonated with the sellers.

How Did We Close the Sale?

The key factors in closing the sale were that the buyers had no chain and were ready to buy immediately. Their intention to make the property a long-term family home rather than a quick turnaround for profit also appealed to the sellers.

Feedback and Lessons Learned

The feedback from both buyer and seller was positive, with a particular appreciation for the honest and realistic approach to pricing and marketing. This sale reinforced the importance of setting accurate expectations and highlighting the long-term potential of properties needing work.

If you're thinking of moving and would like a valuation of your home, book here; we'd love to help!

Michael Childs

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