High Wycombe Case Study: Fair Acre
1 Fair Acre, High Wycombe
Property Overview
1 Fair Acre, a 3-bedroom townhouse in High Wycombe, hit the market with a price of £495,000, nestled within a gated development in the town centre.
Unique Selling Points of Property
1. Gated Development: Providing a secure and exclusive living environment.
2. Beautiful Home: Showcasing the aesthetic appeal and quality of the property.
3. Town Centre Location: Offering convenient access to amenities.
Target Market
The property strategically targeted young families seeking a secure and comfortable living space in close proximity to the town centre.
Marketing Strategies
The property was marketed through social media initially, followed by an open house event and initial inquiries generated via Beat the Portals.
Challenges and Solutions
A significant challenge emerged when another house in the same development was listed at the same price, creating competition. Michael successfully highlighted the unique features of 1 Fair Acre, emphasising its larger size and superior garden (south-facing), effectively differentiating it from the competing property.
Interaction with the Seller
The seller opted to work with the Michael based on a previous positive experience when he sold the adjoining property six months earlier. The seller valued the one-on-one relationship and personalised service offered by the agent.
Buyer Profile
The buyers were a couple with a young child, seeking a secure residence with access to schools and the town centre.
Key Factors for Closing the Sale
After the open house event, offers poured in, and the couple who secured the house initially offered below the asking price but quickly raised their offer to match the asking price. Their eagerness to proceed, coupled with having nothing to sell, significantly contributed to closing the sale.
Feedback from Buyer and Seller
The seller, who worked in another estate agency, recognised and appreciated the difference in the Avocado model of selling houses. The positive feedback highlighted the personalised service and effective marketing strategies.
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