Henley-On-Thames Case Study: Elm Court
3 Elm Court, Manor Road, Henley-On-Thames
Property Overview
3 Elm Court, a ground floor flat with two bedrooms, on Manor Road in Henley-On-Thames, was listed at £350,000, and being a probate property, it presented a unique opportunity.
Unique Selling Points of Property
Share of Freehold: Adding value and flexibility for the buyer.
Two Double Bedrooms: Catering to various potential occupants.
Prime Location: Emphasising the property's desirable setting.
Target Market
The property appealed to retirees, first-time buyers, couples, singles with one child, and investors.
Marketing Strategies
The property was marketed through social media platforms and Beat The Portals to maximise its online presence and reach potential buyers.
Challenges and Solutions
The property had been on the market with an established Henley high street agent for six months before Avocado took over the marketing. The challenge was to reinvigorate interest and demonstrate the property's value. Avocado provided a full marketing package, and the property sold within 14 days at the asking price.
Interaction with the Seller
The sellers, recommended to use Avocado, were initially hesitant due to a previous disappointing experience with another agent. Avocado invested time in explaining their approach, building trust, and ensuring the sellers were reassured throughout the process.
Buyer Profile
The buyer, a single dad, was planning for retirement and considering the property as a future investment for his children.
Key Factors for Closing the Sale
One of Avocado's social media posts, featuring Henley Golf Club near the property, caught the attention of the buyer who happened to be a member. This connection played a pivotal role in closing the sale.
Feedback and Lessons Learned
The sellers expressed extreme gratitude for the positive experience with Avocado, especially in comparison to their previous agent. The buyer appreciated the proactive assistance in the latter stages of his own sale in Reading, where his agent wasn't as attentive. The importance of effective communication is a key lesson for future sales.
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