Twyford Case Study: Arnside Close

15 Arnside, Twyford

Property Overview

15 Arnside Close, a 4-bed semi-detached chalet bungalow in Twyford, was listed at £599,950. With its prime location and unique features, it presented an attractive opportunity in the market.

Unique Selling Points of Property

Popular Location: Situated in a sought-after area.

Extended with No Onward Chain: Offering added value for potential buyers.

Great School Catchment: Appealing to families with school-age children.

Target Market

The property catered to retirees, first-time buyers, and families seeking a home in a desirable village location.

Marketing Strategies

The property was strategically marketed through social media, Beat the Portals, and an open house event to generate maximum exposure and interest.

Challenges and Solutions

Being the first listing in Twyford, there was initial hesitation from locals to engage with an unknown agent. Overcoming this challenge involved transparent communication, emphasising Avocado's unique access to a broader buyer pool, and demonstrating market knowledge. The property sold for £26,000 over the asking price within two weeks, overcoming initial scepticism.

Interaction with the Seller

The seller's expectations ranged from £575,000 upwards, but the property achieved a remarkable £626,000, exceeding initial expectations. The speed of the sale was also a pleasant surprise for the sellers.

Buyer Profile

The buyers were of retirement age, looking to downsize to a village location. The property's features and the marketing strategy made it a compelling choice for them.

Key Factors for Closing the Sale

The buyers had initially seen another bungalow but were drawn to 15 Arnside Close due to its better price, location, and the standout marketing that made it a must-see property.

Feedback and Lessons Learned

Both sellers and buyers expressed gratitude for the smooth completion despite encountering a few challenges along the way. The positive outcome highlighted the effectiveness of Avocado's approach, emphasising the importance of clear communication and the ability to navigate obstacles.

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Kiel Holder