The Power of Digital Marketing When Selling Your Home

For self-employed, independent and corporate estate agents, social media is unavoidable.

There is a huge difference, however, between those that succeed and those that don’t.

The role of social media in estate agencies has skyrocketed in recent years. What was once a side piece to show multi-million pound or particularly unusual listings, has now evolved into a slick marketing tool that garners trust, authority and most importantly - sales.

So how can estate agents benefit from implementing social media strategies and best practices?

1. Expanding reach and visibility: Social media platforms boast vast user bases, allowing estate agents to reach a large audience quickly and efficiently. By showcasing properties and listings on platforms like Instagram and Facebook, agents can significantly increase visibility and attract potential buyers.
2. Engaging directly with your audience: Social media enables direct interaction with clients, fostering personalised communication and quick responses to inquiries. This engagement not only builds rapport but also positions agents as trusted authorities in their local markets.
3. Visual Property Showcasing: Property porn is a real phenomenon, and social media is the perfect platform to capitalise on it. By visually showcasing properties through high-quality images and videos, agents can capture the attention of prospective buyers and encourage them to take action, such as booking viewings or requesting more information.
4. Generating referrals and word-of-mouth marketing: Platforms like Instagram and Facebook facilitate easy sharing and recommendations among users. Satisfied clients can spread the word about their positive experiences, leading to increased exposure and potential referrals for estate agents.

While social media shouldn't replace traditional marketing methods entirely, it undoubtedly complements them by expanding reach, fostering engagement, and generating valuable referrals. In today's competitive real estate market, leveraging social media effectively can make all the difference in selling your property.

Selling your home?

Book a valuation with myself, your local Avocado agent. Avocado Property is a group expert local agents with the smartest technology and digital marketing to give you the best result from your sale.

07770 430 459

chris@avocadosurrey.co.uk