Maidenhead Case Study: Purssell Close

10 Purssell Close, Maidenhead

The Property Overview

10 Purssell Close, a remarkable 3-bedroom link-detached property nestled in the heart of Cox Green, Maidenhead. Priced at £475,000, this residence caught the eye of both prospective homeowners and property developers.

Unique Selling Points of the Property

Lowbrook School Academy Catchment: 10 Purssell Close falls within the catchment area of the esteemed Lowbrook School Academy, offering a premium educational experience for young minds.

No Chain: This property streamlines the purchasing process by eliminating the complexities of a property chain, ensuring a smooth and stress-free transaction.

Potential to Extend and Renovate: The property whispers promise of customisation and transformation, providing a blank canvas for those with a vision to extend and renovate.

Target Market

Tailored for young families and property developers, 10 Purssell Close's spacious layout and potential make it a versatile choice. Whether you're settling down or embarking on a renovation project, this property invites you to explore the possibilities.

Crafting the Marketing Strategy

Our journey began with a dynamic "Beat the Portals" campaign, offering a sneak peek into the property's unique features. Building anticipation, we took to social media platforms with a captivating "coming soon" teaser and a full video launch. Prospective buyers could explore the residence virtually, creating a buzz within the community.

Challenges and Solutions

The real estate landscape is ever-changing, and 10 Purssell Close faced challenges amidst rising mortgage rates and a decrease in buyers. However, our commitment to proactive communication and strategic marketing proved instrumental in overcoming these hurdles, ensuring a successful sale even in uncertain times.

Interaction with Seller

Communication with the seller, a busy professional living in London, was facilitated through convenient channels like WhatsApp and email. Regular phone updates provided a comprehensive overview, ensuring transparency despite her schedule.

Profile of the Buyer

The new owners are a young family in their thirties with two children. Motivated by the desire to renovate and extend their new home, their decision was also influenced by the excellent local school catchment at Lowbrook Academy, conveniently located nearby.

Key Factors in Closing the Sale

The success of the sale can be attributed to achieving a favourable price for the seller, a quick transfer of ownership, and understanding the buyers' ambitious plans for the property.

Feedback and Lessons Learned

Both the buyer and seller expressed satisfaction with our services. A crucial lesson learned was the importance of early communication with solicitors to ensure a smooth process, avoiding unnecessary delays.

Testimonials

"Stuart was honestly the best estate agent we have ever used. His honest and easy-going approach was just what we needed. We haven’t had the best experience with estate agents in the past, but Stuart has changed that. We will absolutely be using Stuart for any future house purchases/sales."

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Stuart Bock