Maidenhead Case Study: Cordwallis Road

29a Cornwallis Road, Maidenhead

Property Overview

Nestled in Maidenhead Town Centre, 29a Cordwallis Road presents a contemporary end-of-terrace property priced at £365,000

Unique Selling Points of Property:

1. Chain-Free Bliss - Smooth Transition for Discerning Buyers

2. Perfect for commuters - able to travel quickly to major cities

3. Investment - A Lucrative Investment Opportunity

Target Market:

This property had a Prime Target audience which included Commuters, Young Professionals, and First-Time Buyers seeking investment opportunities.

Marketing Strategy

"Beat the Portals" campaign teased the property's potential, followed by using social media platforms like Instagram, Facebook, and Twitter. As well as an Open House, an immersive experience for potential buyers to envision their future in this investment haven.

Challenges and solutions

The property, doubling as an Airbnb, posed a unique challenge in scheduling viewings. Effective communication paved the way, ensuring a smooth process despite the hurdles.

Interaction with seller

Group WhatsApp channels made for seamless communication, aligning expectations and facilitating a harmonious sales journey.

Profile of buyer

Buyer was an investor who lived in Maidenhead who wanted a side income.

Key Factors in Sale Closure

Precision in pricing and swiftness were vital, considering the property's Airbnb status.

Feedback

Both buyer and seller shared satisfaction in the streamlined process, emphasising effective communication. The lesson showed was the power of proactive communication in navigating unique challenges.

If you're thinking of moving and would like to book a valuation, get in touch here. We'd love to help!

Stuart Bock