Farnborough Case Study: Fernhill Road

36 Fernhill, Farnborough

36 Fernhill Road, a 4-bedroom extended detached family home in Farnborough, Hampshire, came onto the market with an asking price of £600,000. The property features a spacious garden, an outhouse and generous downstairs space, making it especially attractive to families.

Unique Selling Points of Property

Spacious Garden: Providing ample outdoor space for relaxation and family activities.

Outhouse with Significant Potential: Offering valuable additional space with versatile possibilities.

Generous Downstairs Space: Meeting the needs of families seeking plenty of living space for various activities.

Target Market

Strategically positioned for families, the property aligns with the requirements of those seeking a roomy and adaptable family home.

Marketing Strategies

The property was extensively marketed, using various channels including open houses, social media, beating the portals, and AI via Lifesycle. This approach aimed to maximise exposure and attract potential buyers.

Challenges and Solutions

Several challenges were encountered during the sale, including pricing issues, solicitor-related issues, and the overall duration of the transaction. These challenges were addressed through careful negotiation on pricing, proactive management of the solicitor process, and maintaining transparent communication.

Interaction with the Seller

The interaction with the seller began with an already good relationship. The seller's expectations were high, reflecting the value they saw in their property. The effective communication and responsiveness of the agent ensured that these expectations were met throughout the process.

Buyer Profile

The buyer profile included a good buyer, representing a nice family. Their positive demeanour and genuine interest in the property contributed to a smooth and pleasant transaction.

Key Factors for Closing the Sale

The primary factors contributing to the successful closing of the sale were the buyer's favourable position and the speed at which the transaction progressed. The buyer's readiness to proceed and swift decision-making played a crucial role in the efficiency of the sale.

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Chris & Stephen