Reading Case Study | Woodside House

Welcome to Woodside House, a fantastic 3 bed detached property located in Waltham St. Lawrence, Reading, priced at £650,000.

Unique Selling Points of Property

1.     1/3 of an acre plot

2.     Scope to modernise and extend extensively.

3.     Picturesque rural village backdrop

#HowItHappened

Woodside House was Ideal for young families seeking long-term family homes, London movers, downsizers, or anyone looking for a project to create their ideal living space.

The marketing strategy for this property included a strategic approach involved a ‘Beat the portals’ utilising social media to reach a wider audience, followed by Lifesycle AI. The property then went through auction due to the property's condition before transitioning to sole agency marketing.

The main challenge during the sale of this property was overcoming a bridging loan nearing expiration, having previously attempted to sell through two local high street agents. I initially encouraged exploring the auction route, which generated interest from outside the area but lacked traction with local buyers familiar with the location's unique charm. Recognising the need for a shift in approach, I recommended focusing on hyper-local marketing strategies to attract buyers who could truly appreciate the property's value within the community.

The interaction with the seller involved providing support and reassurance when setbacks occurred, this helped us to achieve a successful sale and find the perfect buyers for this property.

How did we close the sale?

Effective people and stress management played a crucial role in navigating challenges and maintaining progress towards a successful sale. Active communication with conveyancers also helped mitigate further delays and ensure the smoothest transaction possible.

Seller and buyer feedback

Both the buyer and seller expressed absolute delight upon completion, reflecting the satisfaction with the outcome. A valuable lesson learned was the importance of taking moments to regroup and recalibrate during challenging situations, ensuring clarity and focus throughout the process.

If you’re contemplating a move and desire an instant valuation, simply complete our form here. We’re here to guide you every step of the way.

Kiel Holder